Sunday, March 30, 2014

Phillip Andrew Lewis

I have to say when Phillip Lewis came to speak I was not completely excited about his physical work.  His concepts were very detailed and intricate which I very much so liked, but when seen in his work, I did not visual understand the relevance he posed.  However, there was a work that I really enjoyed.  It was a video that showed a blue balloon being flown into the sky until it disappeared.  His concept behind this was that we as humans don't really understand our depth of space sometimes.  So I thought it was very clever to have something materialistic like a balloon show that depth of space for us.
When he spoke at MCA, I thought at first that he was kind of goofy in a comical sense.  But after listening to his concepts about depth and psychology, I really began to respect his conceptual analysis of his process of work.  Although I thought many of his works were a bit too far fetched with his concepts, I still really enjoyed his lectures and have new ideas for works of my own.


Info graphics


I like how this work is vey simplistic and clearly describes the message.  It has clarity by showing us supplement vs. food.  It creates unity through letting the viewer be guided down the page and by the brown centered circles that act as the common theme throughout.  Also the way the supplements and food are layer out is very organized and precise.  I also like the statement that it's giving which is the equivalence of food and "substance."


Understanding time has been a complex struggle of mine since the beginning of the semester.  I waste so much time doing mindless crap.  I begin to question how much I can actually get done if I put my mind to it.  I've noticed that time really does pass so fast and what we do with that is mind-boggling to me.  I could run and burn 300 calories in 30 minutes or I can sit and do nothing.  I could get so much done if the mind-set is there.  This iconic image appeals to me because it shows the different things that are happening in the same time.  The use of color with the "graph-like" image is very appealing to me.  I notice that with many images I like consist of simplistic graphs.

I enjoy this image for how it represents just how little and insignificant we are without obviously expressing it.  The use of color as well as the again simplicity used in the orbits creates balance of proximity.  Also the color palate is all very monochromatic and when it is juxtaposed with the type of white, it becomes very successful in its message.  The yellow words below are also very impactful because the color shows what the word is representing.


This piece is united with the realistic look of the inner planets with the colorized images of the right circles.  I want to create works similar to this with the use of filtering and simplicity with color and small word font.  Although the words are on the right side of the planet, the image is very balanced because of the typography of the upper left corner.


Just as the previous messages were presented, this one is similar guiding the viewer down the page to view each different message. I was drawn to this because not only are they messages that shows how bad and addicting our products, but they also end with an impactful message of "family." I want to create impactful images in a simplified manner such as this.  They "layout" all the different shit that's in the ciggarettes that is visually appealing.  They've creating a series of messages throughout the work, but still unite it with the same theme of color.  They emphasize words like "addicted"and "death" in a non- cliche way to get their message across.  I'm also drawn to to how they manipulated the "well known" look of the product: they revealed the true inside of a ciggarette box.




Thursday, March 20, 2014

Helvetica Movie


  • Concept: "type is like gravity or air" it's just there.  
  • Swiss style-1950's.
  • Idealism-  Emerges ration-type faces for sign systems and brings them to the public in a visual way.
  • Visual text to make clear- creates a grid to create order which is typography.
  • Helvetica- more machined- should not have meaning in concept not in the text- based on horizontal slicing of the verticals
  • Serif Face- feet on top and bottom- fix in contrast in letter form


  • Helvetica is about the figure ground relationship with the black.  The space between characters hold the characters.
  • Helvetica
  • ca- latin name of Switzerland so they changed it to helvetica.
  • 1960s- time when they changed the "old,dusty" 1950s images and changed them to a "pretty" helvetica
  • 1950s- lots of images and texts, curvy,!, crazy colors-----1960's- change to simplicity, to the point,...
  • Helvetica- in our tax forms to look clean and efficient, American Airlines, American Apparel.
  • Humans automatically like that simplistic feel of helvetica whether we know it or not.  It lures us in.  It has a perfect balance of push and pull and says to us "don't worry, any problems you have will be contained."
  • Helvetica is a corporate type face of Socialism because it invites everyone to create their own type design
  • The more that helvetica is used- the more dull helvetica will become
  • 1970s- reaction against the conformity of the dull blanket- it is routine and people want change.
  • Corporate culture- the visual language= Helvetica which to some meant being in favor of the Vietnam World
  • Push Pens Studios- new vibrant work of the work. Now typography can be the medium to express different things
  • Post- Modern Period- break away from sleek design and produce something with vitality
  • 1980s- using many different type faces that say "not modern." very much so against helvetica.
  • Grunge typography- "mistakes look good"- broken type, all different types together.-----Now they want to look back to the hold and sort of "reset" the style of what was
  • Early Modernism- subversive side- went against something



Tuesday, March 18, 2014

David Waters




David Waters has a complex portfolio filled with different styles and approaches.  One approach that drew me to him was how he rendered a city scape in black and white as seen above.  I would like to learn how he created these different layers of black and white and how the thin layers are so crisp and smooth.  I'd also like to learn how he created watercolor in the self portrait above.  The rock-like formation of monochromatic color in the face drew me to this artist.  Also how the artist depicted this translucent look in the bottles above. I also like his last image that is more two-dimentional.  Although I do not like his "painterly" approach to the face, I am still drawn to how he was able to cut out the face and put mechanical objects inside of the figure.

Gediminas Pranckevicius







Pranckevicius is one of my favorite photoshop artists because he juxstaposes nature and architecture together.  The soft approach of the organic trees against the more harsh buildings is something I would like to learn how to render.  The color pallate also drew me to this artist because not only does he create whimsical colors of greens and browns but also creates stark black and white images.  I would like to learn how this artist was able to create these "Atmospheric" settings as well as his use of light and shadow in his "puffy" clouds.

Loretta Lox



Lox uses a different approach then the other artists I am interested in.  She uses a more minimal approach that renders the 50's feel that I am so fond of as well as depicts the same feeling from the movie "Moonrise Kingdom."  The figures in her work create an awkwardness yet appealing characteristic. The asthetic feeling of this work is something I would like to practice in photoshop.  I would also like to learn to possibly change the figures faces for future works of mine.

Christopher Gilbert






This artist interested me because of its sleek, architectural components.  He is able to morph objects into the background and create different textures that overlap the skin of the human as seen in the image off the woman.  I want to learn how to render this artist use of light and shadow as seen in the car image as well as in the image of the bike rider. 

5 Artists That Deal With Photoshop

Straudunger + Franke







This artist blends things into the background while still depicting the object.  I want to learn how to create these complex cityscapes as well as different textures as seen in the burger image.  I'd also like to learn how this artist created the breaking affect of the camera.

Thursday, March 6, 2014

Owl Figures






Artist Statement:  At the beginning of class, we were taught the importance of lighting; therefore, I wanted to use three-point lighting to delete any harsh reflection on the owls.  The first image of the owl was done with two points of lighting and this caused that "harsh reflection." However, after practicing with the lamp proximity to the owls as well as adding that third light source, the piece became more visually balanced.
The vertical images depict two bird houses with the owls playfully interacting with one another.  I wanted the use of four owls to give a sense of not only balance in the compositions but also to give the idea of family.  In the forth image, however, the scene shows the addition of a girl named Olivia and an outhouse created by Savannah.  I thought that since the building structures were similar and since the character is named Olivia that it would be perfect for the image.  Although there are five characters, the idea of family and pairs are not lost. 
Overall, I enjoyed the end results of not only my scenes but also of what my style symbolizes through my character Olive the owl.





Gestalt Principle Assignment:


Artist Statement: For my theme I wanted to portray how our food specifically meat is made of many chemicals.  We as a society are not informed properly of all the harmful "products" that are put in our meats during the "cleaning" process. Therefore for my first attempt, I wanted to show a simple burger layout with the feeling of cross bones (closure) to represent the "danger" of meat, and the burger itself (proximity) to be filled with the texts of everything that the meat is filled with.  I wanted only the lettuce to be in color to show that the lettuce is what would should eat.  So overall for this theme and image, I wanted to both highlight the lettuce to lure you towards eating that instead and show the burger as visually nasty.  For my second revision however, I decided to go with the opposite theme:  I wanted the burger to look visually appealing to represent that our industry makes our burgers look good, but really they are made of garbage.  Instead of having small text in just the patty that visually was confusing from the layers, I wanted the second burger itself to create text through out the entire burger to create a more harmonious image as well as theme.  Also, instead of having the previous burger create proximity, I decided to have the text within the burger to create the gestalt principle of closure.  Overall, by making the second burger actually look like a burger and creating one overall statement, I feel the viewer can get a sense of the idea that what "looks" good is actually gross.




First Burger



Revised Burger



First Assignment of Self Portrait
Artist Statement:  For this assignment we were required to use only rectangles to create an image of ourself.  We were to download an image of ourself that we screen shot from the computer that depicted who we were ( which at the time I had a pretty bloody, busted lip from falling when running) onto the background and then use colors of different rectangles and layers to create our overall composition.  For my piece, however, I did not put an image of myself onto the background but instead just looked from my image to try to create my facial features. By not having my face to trace over with the rectangles, it was much more difficult to try to depict myself in a realistic way.  Since I was having great difficulty using Illustrator in general and did not know how to create layers, I went with a process that consisted of using outlined rectangles to create a somewhat separated look.  I used not being able to create reality to my benefit to create a grid lock look that morphed itself into the background.   I used a color scheme that consisted of what was actually seen in my image such as yellows for my hair, blues to depict my shirt, and a combination of both to create my background to form a  cohesive bond. Although the colors of the background are also found in the foreground, I wanted to produce the juxtaposition of both harmony and imbalance with the "disconnected grid lock patterns" of the rectangles.
Overall, I faced many difficulties in trying to create realism with rectangles but learned that I can use that to my advantage to form a visually "non-realistic" look.  Although I did not know how to use the software very well, I found this assignment taught me how to form unity and discord in a new way.

Tuesday, March 4, 2014

Artist Statement for Owl Character

For our project for Digital Foundations, we were to design and come up with a character to cut out of paper and form a 3D figure.  When deciding what I wanted my character to be, I at first thought about making a geometric form figure, however, after looking through a few characters online, I decided I wanted to create an owl.  Owls have much symbolism in my family, so I thought it would be appropriate for the assignment.  Since, I enjoy the idea of retro art color schemes, I went with colors that were more muted and related to colors involving olives.  Therefore I used an analogous color scheme of browns, greens, yellows, and highlights of white.  To bring out one different color, I used red for the bottom olive. For  my process of using Illustrator, I found that drawing out my image first, photocopying it, and then tracing it over onto the software to be the best method for my work.  I faced many difficulties at first in terms of creating different layers, however, after organizing each layer in terms of having your base and slowly adding on different color and outlines, it became much easier.  Overall, I am very happy with the outcome of my project and feel I can take what I learned in terms of creating layers, understanding three- dimensional form, and creating color scheme into a better way for the future.

Bio:  The owl is named Olive.  She lives in the 1950's and is a stay at home owl who spends her days baking delicious vegan pastries.  She currently lives in a very minimal tree house but changes where she lives every year. 

When assembling Olive, one can see that there are five pieces.  Begin by cutting out the main owl body.  Wherever you see a black line, fold it inward accordingly and glue the outward tabs together.  One you have glued the body together, cut along the lines that are on either side of the body: this is where one of the two wings should be placed.  Glue the tab part of the wing inside of the body. Next, you will notice the two lines on the head; cut the ears out and glue the three corners together and then place the tabs inside the head.  Finally, wherever you see a wing, you can either leave it flat or cut it out to create three- dimensional wings.